The Spark

Here’s what’s been sparking our interest lately and where we share the latest news, trends and commentary.

Or to share your own insights, please consider joining our online community, TrixTalk, a women only space where we gain insights into all areas of life.

Ben Brannan Ben Brannan

Beryl Vertue: Female Interview Series 3

Beryl Vertue set up Hartswood Films over 20 years ago and the company has been responsible for producing Sherlock, Men Behaving Badly and Coupling amongst many other TV hits.

Read More
Ben Brannan Ben Brannan

Rosie Freshwater : Female Interview Series 2

Rosie Freshwater set up digital marketing agency Leapfrogg.co.uk, when she was pregnant, at the age of twenty-seven. The company has now grown into a thriving £1 million business.

Read More
Ben Brannan Ben Brannan

Lara Morgan: Female Interview Series 1

Lara Morgan was born in Germany, raised in Hong Kong and educated in Scotland. She has a passion for business, in particular early stage business. Lara sold her 99% share of Pacific Direct for a life-changing £20 million in 2008, seventeen years after she had set up the company.Despite this success, she is still busy working for several small businesses – including Gate8 – and building Company Shortcuts into a business that will ‘change Britain in terms of its sales competence’. Most recently Kitbrix the best in triathlon organiser bags.
Lara is a straight-talking, intuitive, ballsy, self-made multi-millionaire, with a huge heart and a soft underbelly.

Read More
Ben Brannan Ben Brannan

Start with the basics and focus on getting them right!

New Year is a good time to reflect, plan and perhaps employ some fresh thinking about your business. Are there areas in which you have become stuck? Nine times out of ten, all you need to do is go back to the basics and focus on getting them right.

Read More
Ben Brannan Ben Brannan

Inspiring TED x Talks Whitehall Women

Last month I went on a one-day conference with Michael Neill – creator of Supercoach and author of The Inside Out Revolution. He explained that by the end of the workshop we would either leave saying ‘thank you, that was helpful’, or feel ‘wow, that has had a real impact on me’, or possibly leave transformed, picturing the world in an entirely different way.

Read More
Ben Brannan Ben Brannan

Women drive your business

Aviatrix was recently invited to become the ‘female conscience’ of a hospitality business. We have been asked to help a well-known chain of bars give a female customer focus to the rebranding of their company.

Read More
Ben Brannan Ben Brannan

Just Jump!

Last week I returned from the Languedoc Roussillon region of France. Our family holiday was filled with some great moments as well as some challenging ones – particularly with my teenage daughter – and plenty of wine, cheese and sun!

Read More
Ben Brannan Ben Brannan

How Dare She?

Two nights ago I dreamt that I went running through the streets naked. Several fully dressed friends were with me, actively encouraging me to do it. Surprisingly my friends’ enthusiasm was not for a cheap laugh but because they felt that it would be good for me. Reflecting on the nightmare now, I can feel the deep discomfort of being exposed, having nowhere to hide and a pressure to carry on even though I really did not want to.

Read More
Ben Brannan Ben Brannan

The Power of the Talking Stick

Last week I had held my first workshop for women who want to set up their own business. It was both exciting and terrifying. The working title of the workshop is “Discover the Business Within You”.

Read More
Ben Brannan Ben Brannan

First and foremost, Margaret Thatcher was a woman.

I understand that this is stating the blindingly obvious, however, very few articles written about the first female leader of our country regard her gender as being the key principle to her success as Prime Minister.

Read More
Ben Brannan Ben Brannan

Use insight to try something fresh

If you are not one of the 2.7 million that have had the pleasure to see the new Fiat 500 ad on youtube – you are truly missing a fantastic piece of marketing that appeals wholly and completely to women. The fact that the car is almost incidental to the rap is perhaps a good context for how to sell a car to a woman.

Read More